Customer Prophet Blog

The Cost of NOT Having a Mystery Shopper Program

  You’re probably familiar with the obvious benefits of having a mystery shopper program. Objectives like driving customer service and winning more consumers are reasons why monitoring and measuring sales and operations is critical to your business. Driving business requires getting customers and keeping them happy; But if that is your only focus, you might be leaving money on … Continue reading The Cost of NOT Having a Mystery Shopper Program

Spencers TV Drives Customer Service with Mystery Shopping

  We see clients across sectors driving their businesses with mystery shopping programs, but none are so important as customer-service driven business like retail.  It has been said that almost everything in business is able to be copied – a logo, a product, a mission statement – but no one can copy your customer’s experience … Continue reading Spencers TV Drives Customer Service with Mystery Shopping

E-Commerce Essential, Even For Giants

https://www.forbes.com/sites/paularosenblum/2017/05/18/walmart-sales-and-earnings-exceed-expectations-ecommerce-goes-through-the-roof/#71fd554b1955 In 2017, the integration of a healthy e-commerce division is crucial for the continued growth of any retail brand. Even Wal-Mart has made dramatic increases in this arena to keep up with other giants of the industry like Amazon. As the demand for e-commerce continues to grow, so does the importance of measuring that … Continue reading E-Commerce Essential, Even For Giants